The Principles of Marketing (#0523)

What is covered: how to use the Marketing and Sales Components of The Real Estate Business Blueprint

Marketing is the #1 skill to have.

“This class is profound. Not only did it teach me marketing, but it gave me a valuable lesson in life.”
-Michelle Carter

Sign up for t his three-day course if:

• You can’t state clearly the difference between you and other agents.
• You dislike cold calling strangers.
• Your marketing isn’t paying for itself.

Marketing Topics:

How to:
- Totally dominate your marketplace
- Create an automated lead generating machine
- Develop raving Referring Clients that send you business constantly
- Build undying customer loyalty
- Build and totally automate the entire marketing plan that gets RESULTS
- Elevate, separate, differentiate and distinguish you and your business from all competition
- Re-set the selection process
- Get prospects to one conclusion: They would be foolish to do business with anyone but you
- The four marketing techniques every company needs
- The twenty places to use them
- The four ways to position yourself as the obvious choice
- How to build an automated marketing campaign (who has time?)
- Utilizing Facebook, Twitter and Active Rain to generate buzz, leads and transactions
- Search Engine Optimization tactics that position your site
- How to read analytics reports and increase marketing $$$ ROI

Sales Topics:

- Sell anything to anybody anytime—and make them love it!
- Be Interested vs. Interesting
- Understanding personalities
- How, when and why people will make decisions
- The four ways to present your service so they "get it"
- The three different presentation styles
- Why is your income in direct proportion to the quality of your questions?

DATE:March 16-18, 2012

COST: $150

LOCATION: The Austin Institute of Real Estate
8828 Research Blvd.
Austin, Texas 78758

GUARANTEE: If at the end of this course, you do not feel you received your money’s worth, we will cheerfully refund your tuition in full!